Meet Your Transformational Trainer - Susan J. Sweeney

Meet Your Trainer

Susan J Sweeney

About Me...

Hello, I’m Susan.

I spent more than twenty years working in sales, and one of the most important things I learned wasn’t how to“close”people.

It was how to build relationships with them.

At the beginning of my sales career, I worried about meeting monthly targets. But as I got to know my clients, listened to them and built genuine relationships, something changed.

Sales began to come more naturally — and I regularly exceeded my targets. Years later, I left full-time employment and started my own online business selling pine children’s bedroom furniture.

This time, things were very different.

People visited. They liked the furniture. They made enquiries.

But they weren’t necessarily ready to buy there and then.

And I discovered that being good at selling when I could build a relationship with someone personally wasn’t the same as knowing how to create an online marketing system that could continue working when I wasn’t there.

I was putting around a hundred hours a week into the business, taking myself away from my family and still struggling to make it profitable.

Eventually, I closed the doors.

It was disappointing.

But another door was opening.

Discovering a different path

I became fascinated by online marketing.

Over the following years, I studied through courses, boot camps, seminars and workshops, learning from successful entrepreneurs and meeting wonderful women from around the world who were building businesses of their own.

And eventually two parts of my working life came together.

Sales and marketing.

But underneath both of them was something I had known for years:

Relationships grow businesses.

Today, that belief sits at the heart of Marketing Wrens.

What I Believe

I don’t believe you have to choose between being good at business and being good to people. You can want to make money from your expertise.

You can build a profitable business.

You can increase your prices as your experience, evidence and confidence grow. You can follow up with somebody who expressed an interest.

You can recommend what you genuinely believe would help a client next. And you can ask somebody whether she would like to work with you.

None of those things requires pressure, manipulation or pretending to be somebody you’re not. I believe there is another way to sell.

One that begins with a relationship rather than a sales technique.

One that allows the other person to make an informed choice.

And one where we stop thinking quite so much about closing the sale...

and start thinking about what we might be opening instead.

How I Can Help You

Marketing Wrens is for women who have knowledge, experience or expertise they want to turn into a business — and for established service providers who want a more comfortable way to market, sell and grow.

Together, we can explore things such as:

Relationships Grow Businesses

Learn how to make relationship-building part of your marketing rather than treating every conversation as something that must immediately produce a sale.

Opening, Not Closing

Discover a different way to approach sales conversations — one based on clarity, recommendation and informed choice rather than pressure.

The Wren Price Staircase

Develop your pricing as your experience, evidence and confidence grow, taking the next appropriate stair rather than feeling you have to make an enormous leap.

Talking About Money

Become comfortable stating your price clearly and calmly — until talking about money can feel almost as ordinary as passing the sugar.

Discover the Path You’ve Been Walking All Along

Look at the knowledge and experience you’ve already gathered and begin turning what you naturally know how to do into something other people can follow.

Packaging Your Expertise

Create clear, useful ways of working with clients instead of accumulating a confusing collection of disconnected services and courses.

Noticing the Next Path

Learn to notice what a client may need next and explain the available possibilities — while leaving the decision firmly in her hands.

Marketing That Is Useful

Create marketing that helps people before asking anything from them — articles, Wren Letters, masterclasses and other resources that allow potential clients to experience how you think and work.

Build the Business You Actually Want

I’m not here to tell you how large your business should become.

Your version of success might be replacing your salary.

It might be building a comfortable six-figure business.

It might be £300,000 a year.

It might eventually be £1 million or considerably more.

You get to decide what enough — and what next — look like for you.

Because I don’t believe success is a number somebody else gets to choose on your behalf. I’d much rather help you discover your next meaningful stair — and become confident standing on it before deciding whether you’d like to climb another.

How I Work

If you’re looking for a supportive, commercially minded approach to marketing and sales — without the pressure and performance that can sometimes come with them — you’ll be very welcome at the Wren’s Nest.

We can sit down together, look at where you are now, what you’re trying to create and what your next useful step might be.

Perhaps it begins with a conversation.

No pressure. No obligation to become something you don’t want to become. Just a conversation about where you are, where you’d like to go and whether Marketing Wrens might be able to help.

Come in… the kettle’s on.